Client Brief

Tell the engine about the client and the goal. The more honest the inputs, the sharper the concepts. The engine uses this to generate three viral concept directions grounded in TRIBE v2 brain-response principles and platform-specific viral mechanics.

Saved briefs

No saved briefs yet. They'll appear here after you save.

Three Viral Concepts

Each concept is built around different brain-response and viral mechanics. Pick the one that fits the client best — your team will only build out the one you select. Choose deliberately: a clear concept saves a day in the field.

Storyboard & Shot List

Frame-by-frame plan for the chosen concept. Each frame has shot direction, audio, on-screen text, and a copy-ready AI image prompt your team can paste into Midjourney, Sora, or Runway to visualize before the shoot.

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Validate against TRIBE v2 after the shoot

Once you have a rough cut, upload it to Meta's TRIBE v2 demo to see predicted brain activity. Use the checklist on the Post Review tab to interpret the heatmap.

Field Pack

Single-page printable brief that the shooter takes to the field. Hit "Print" → "Save as PDF" to export. Everyone on set works from the same plan.

Post-Production Review

Got a cut? Run it through the brain-response checklist. The engine flags weak hooks, missed pattern interrupts, and other reasons a video underperforms. Then validate predicted neural engagement in the actual TRIBE v2 demo.