Client Brief

Tell the engine about the client and the goal. The more honest the inputs, the sharper the concepts. The engine uses this to generate three viral concept directions grounded in TRIBE v2 brain-response principles and platform-specific viral mechanics.

🧠 Have a concept in mind? Score it first.

If you or your client already have a rough idea ("something with the owner doing a tour"), type it here and TRIBE will score it before you commit. The concepts generated in Step 2 are auto-scored the same way — this is just for ideas you bring yourself.

Saved briefs

No saved briefs yet. They'll appear here after you save.

Viral Concepts

Each concept targets a different brain-response pathway. Pick the one that fits the client best — your team builds only the one you select.

Storyboard & Shot List

Frame-by-frame plan for the chosen concept. Each frame has shot direction, audio, on-screen text, and a copy-ready AI image prompt your team can paste into Midjourney, Sora, or Runway to visualize before the shoot.

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Validate against TRIBE v2 after the shoot

Once you have a rough cut, upload it to Meta's TRIBE v2 demo to see predicted brain activity. Use the checklist on the Post Review tab to interpret the heatmap.

Field Pack

Complete storyboard report for the shoot. Download as a formatted PDF — cover page, script, storyboard panels with shot notes, post schedule, and on-set checklist.

Post-Production Review

Got a cut? Run it through the brain-response checklist. The engine flags weak hooks, missed pattern interrupts, and other reasons a video underperforms. Then validate predicted neural engagement in the actual TRIBE v2 demo.